RAISING FUNDS FOR DIGITAL ARTISTS
/ MUTEK SF /
CONTEXT
MUTEK is the world’s most cutting edge digital arts and music festival. Founded 20 years ago in Montreal, it has expanded to global cultural capitals including Mexico City, Barcelona, Buenos Aires, Tokyo, and Dubai. When music industry veterans wanted to bring MUTEK to San Francisco, they asked me to help them with strategy and fundraising.
COMPLEXITY
Local music promoters wanted to bolster the city’s scene by importing MUTEK’s global community of creative artists -- but they had no money to produce the festival and were unsure how to activate a new generation of cultural philanthropists.
CREATIVE RESPONSE
Drawing on my global network of arts-minded technologists, I helped MUTEK raise the majority of the funding required to launch the first-ever San Francisco iteration of MUTEK. The festival received rave reviews and is set to expand next year.
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