TRAVELING WITH TIMELY INTENTIONS
/ NATIONAL GEOGRAPHIC TRAVELER /
CONTEXT
I spent a year and a half serving as the youngest-ever Editor-at-Large for National Geographic Traveler, the world’s most circulated travel magazine. My job was to advise the Editor-in-Chief on how to make our content more appealing to next-generation travelers.
COMPLEXITY
The way that my generation sees the world through social media has fundamentally changed the business of destination marketing and travel journalism. How could National Geographic Traveler provide new value in the age of FOMO?
CREATIVE RESPONSE
Paris is a completely different city in the summer than it is in the winter, and it’s especially nice in late September during Fashion Week. Based on the insight that places only exist in the context of time, I developed a go-to-market strategy for a web-based “Places in Time” portal that would enable travelers to see what were the best places to be in the world during any given week.
MORE PROJECTS
