CROWDSOURING THE FUTURE OF FINTECH
/ PAYPAL /
CONTEXT
Advancing new ideas in large organizations is never easy. When I came across a group of PayPal employees who were volunteering their time to source the best innovation ideas from across the company, I was inspired to help them brand and build momentum around their work.
COMPLEXITY
It’s no small task to drive mass participation in a 24,000-person company spread out across over 50 offices worldwide. This tournament needed to be compelling, inclusive, and accessible enough to excite employees across a wide range of job functions — and yield results that merited the attention of the company’s senior-most executives.
CREATIVE RESPONSE
I led all aspects of branding for the tournament, including visual identity and production of internal communications assets, and added categories of competition focused on environmental sustainability and social impact. When the winning concept — from over 11,000 employee participants — turned out to be a product innovation that integrated carbon offsetting into everyday bill payments, celebration was in order.
MORE PROJECTS
