MARKETING MUTUAL TRUST
/ PAYPAL /
CONTEXT
Most people don’t know that PayPal provides the financial backbone to over 25 million merchants worldwide, from casual online sellers to high-growth innovators like Airbnb, Uber, and Spotify. We enable mutual trust between these businesses and our 300 million consumers.
COMPLEXITY
When I started at PayPal, our B2B offer was a vast and complex assortment of over 100 products that lacked clarity and emotional resonance. Our sales teams needed a coherent solution that catered to a wide range of segments, and we needed a new way to talk about ourselves that reflected the role we play in modern commerce.
CREATIVE RESPONSE
I successfully advocated for the renaming and simplification of our full set of merchant solutions and led a city-wide advertising campaign targeted at global FinTech influencers to launch the PayPal Commerce Platform. I then led renaming and classification of all the products we offer merchants globally, enabling our sales teams and partners to sell our solutions in a simple and compelling manner.
MORE PROJECTS
