ENVISIONING AMERICA’S POTENTIAL
/ MILLENNIAL TRAINS PROJECT /
CONTEXT
After returning from a year in India, I joined an investment banking program in New York just as Occupy Wall Street was rising and felt moved to take an entrepreneurial approach to addressing some of its underlying issues. Inspired by an initiative I had helped lead in India, I set out on a mission to use cross-country train journeys as a platform for leadership development, community engagement, and national inspiration.
COMPLEXITY
How was I going to get my hands on a train and convince the most promising young talents of my generation to go on a cross-country journey designed to change perceptions about America’s future? What did it all mean, and why should anyone care?
CREATIVE RESPONSE
By partnering with dozens of organizations, securing sponsorships from major brands, and using then-nascent crowdfunding technology to raise additional funds, I was able to lead five cross-country journeys in as many years. They changed the lives of our participants, captured the spirit of a rising generation, and inspired millions.
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