GETTING MORE PEOPLE TO SPACE
/ SPACENATION /
CONTEXT
Helsinki-based startup SpaceNation had raised millions on the idea of building a fitness app-based competition that would enable people from all around the world to vie for a spot on commercial space flights.
COMPLEXITY
How would this actually work, and what was the best way to introduce this unique concept to global audiences and maintain their interest and engagement with the app over time? How do we get everyday people to believe they have a shot at winning a global competition?
CREATIVE RESPONSE
Based on research into the economics of lotteries, I developed a model for a consumer-oriented space lottery that would avoid lottery-related legal regulations by requiring demonstration of particular skills. The model positioned the company to be profitable within two years and vastly exceed its preexisting goals for the number of people it could safely and affordably take to space.
MORE PROJECTS
