EXPANDING WORLDS FOR GAMER GIRLS
/ STARSTABLE /
CONTEXT
After achieving huge success in Scandinavia, Swedish video game company StarStable was interested in how it could unlock more growth for its girl-friendly immersive horseback adventure video games in the United States.
COMPLEXITY
The question of how to best organize for international growth and expansion was made challenging by the fact that the company’s hyper-talented marketing, creative, corporate, and licensing divisions all had different ideas about the brand’s core values and priorities.
CREATIVE RESPONSE
After meeting with the company’s senior officers, I took its lead story architect on a visit to the Walt Disney Family Museum, where I was able to gauge his reactions to the evolution of Disney and how the House of Mickey was structured as a corporation and production enterprise. Based on this dialogue, I architected a new story-centered corporate structure that was accepted by StarStable’s board.
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