CULTIVATING CREATIVE WELLNESS
/ OYE /
CONTEXT
Mental health and emotional wellness are among the most important societal challenges of our age. When global superstar J Balvin and happiness activist Mario Chamorro recruited me to design and build a company that could help the world to feel better, I said yes — and joined them as a co-founder of OYE.
COMPLEXITY
Despite the fact that I only speak a little Spanish, my Colombian co-founders entrusted me to build a brand that could champion emotional wellness from Latin America to the world. To create (and live up to) the hype, I needed to face my fears of being a foreigner, lead with curiosity, and collaborate across cultures.
CREATIVE RESPONSE
By connecting cultural substance with celebrity superpower, creativity, and the wisdom of our bi-lingual wellness guides, the OYE app is helping next-generation of Spanish- and English-speaking self-healers to discover how diverse wellness practices can power their creativity. Learn more at www.oye.co
MORE PROJECTS
